Pricing of Conspicuous Goods: A Competitive Analysis of Social Effects
نویسندگان
چکیده
Journal of Marketing Research Vol. XLII (February 2005), 30–42 *Wilfred Amaldoss is Associate Professor of Marketing, Fuqua School of Business, Duke University (e-mail: [email protected]). Sanjay Jain is Associate Professor of Marketing, Robert H. Smith School of Business, University of Maryland (e-mail: [email protected]). Both authors contributed equally to the article. The authors thank Darryl Banks, Jim Bettman, Ed Fox, Joel Huber, P.K. Kannan, Paul Messinger, Ambar Rao, Ram Rao, Amnon Rapoport, Rick Staelin, Jaclyn Zires, and the anonymous JMR reviewers for their helpful comments. WILFRED AMALDOSS and SANJAY JAIN*
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تاریخ انتشار 2004